Inside Seventh Generation: Understanding Product Claims


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Products that work great and you can feel great using.

We do business differently, and the Seventh Generation product claims represent what we’re all about—making products that care for today and the next seven generations. Our product claims embody our dedication to putting people and the planet at the heart of everything we do.

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Product Claims: What We Mean

Seventh Generation product claims demonstrate our dedication to putting people and the planet at the heart of everything we do. These include:

  • Nurture Nature
  • Enhance Health
  • Transform Commerce
  • Building Communities

Fragrance Free / 0% Fragrances / No Fragrances

Seventh Generation products are home care products that are made without fragrances with the sensitive skin individual in mind. We offer fragrance-free products so you can make the choice for yourself not to use products that contain fragrance ingredients that may cause skin irritation or sensitisation.

That's why we have a line of fragrance-free products that do not intentionally contain any ingredients for the purpose of adding a scent or masking an odour. Though a product may still have a slight smell it is only truly fragrance free in our eyes if it is free of both intentionally added fragrance ingredients and masking agents.

By masking an odour, we mean that we don't use ingredients called "masking or neutralising agents" to cover up the inherent smell of the non-fragrance ingredients within a product.

Hypoallergenic Products Made for Sensitive Skin

Not only do we formulate these products without fragrance ingredients, but we also test them in a clinical setting with people who also identify as having sensitive skin. The products were tested with these individuals to measure the potential of skin irritation and sensitisation when they used them.

Our products that are considered hypoallergenic products and/or Made for Sensitive Skin have passed clinical tests and are formulated without fragrance ingredients. As with all products, always use as directed.


We formulate our Seventh Generation products while considering the impact of their existence on the next seven generations. Many things in our lives that are derived from petroleum sources. Because we believe that the world should decrease its reliance on the use of fossil fuels, we strive to create products with ingredients derived from plants rather than petrol whenever possible.

Ingredient Disclosure

We believe that consumers have a right to know what's in the products that they buy and use around their home and families.

This is why we voluntarily provide ingredient disclosure right on the label of our products so you can read for yourself what is in the product at the moment of purchase.