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Laundry basket with a Seventh Generation bottle on top


Seventh Generation leaf texture
Our name is a constant reminder of our promise. It’s a promise that every decision, every product, is made with the next seven generations in mind. It’s our belief that we must act now. Because our planet needs us. Because there is no planet B.

We’re inspiring a consumer revolution

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients bring us closer to a sustainable world than ingredients made from petroleum. We see the environment as a top priority and champion sustainable products.

We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design recyclable packaging in turn. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

Driving Momentum in the #ComeClean Fight for Ingredient Disclosure

We’re part of a revolutionary movement towards ingredient disclosure in the USA. The Cleaning Product Right to Know Act requires manufacturers of both consumer household and industrial cleaning products to disclose all intentionally-added ingredients on their product labels and websites. This means that consumers in the US are empowered to have healthier homes and lives, and choosing plant-based ingredients helps them protect the planet for everyone.

#YesPlantsCan Fight Climate change

We believe in the power of plants to fight climate change.

We have teamed up with plant-conservation charity Plantlife to call on the UK government to deliver on its promise to create or restore 500,000 hectares of species rich habitat by 2043. Learn more about campaign.