Laundry basket with a Seventh Generation bottle on top

The Mission

We’re inspiring a consumer revolution

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients bring us closer to a sustainable world than ingredients made from petroleum. We see the environment as a top priority and champion sustainable products. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design recyclable packaging in turn. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

Driving Momentum in the #ComeClean Fight for Ingredient Disclosure

We’re part of a revolutionary movement towards ingredient disclosure in the USA. The Cleaning Product Right to Know Act requires manufacturers of both consumer household and industrial cleaning products to disclose all intentionally-added ingredients on their product labels and websites. This means that consumers in the US are empowered to have healthier homes and lives, and choosing plant-based ingredients helps them protect the planet for everyone.

What We Believe

Plant-Based, Renewable Ingredients
We Prefer Plant-Based Ingredients Because They’re Powerful And Renewable.
Scents From Real Ingredients
The Scents We Use Are Made From Real Essential Oils And Botanical Extracts, So They Smell Refreshing—Not Overpowering.
We Stand Up For What We Believe, And We Use Our Voice To Advocate For What’s Right.
Seventh Generation's Principle Of Precaution
We Consider Our Products’ Entire Life Cycle, And Work To Minimize Our Impact On People And Planet.
No Synthetic Fragrances Or Dyes
We Make Our Products Without Synthetic Fragrances Or Dyes.
Recycled And Recyclable Packaging For Sustainable Products
We Developed Recyclable Packaging From Recycled Materials - Because We Care.
Ingredient Transparency
We Print Our Ingredients Right On The Package - Because You Deserve To Know.
B Corps Set The Standard For Corporate Responsibility. We’re Proud To Fight For Our Workers, Our Communities, And Our Environment.