Seventh Generation laundry product on a basket

Home Care Products

Clean you can feel good about
  • Powerful cleaning
  • Plant-based ingredients
  • No unnecessary chemicals
  • Scents from real ingredients
  • Packaging made with post consumer recycled materials


The Mission

We’re inspiring a consumer revolution

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients bring us closer ...

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What We Believe

Plant-Based, Renewable Ingredients
We Prefer Plant-Based Ingredients Because They’re Powerful And Renewable.
Scents From Real Ingredients
The Scents We Use Are Made From Real Essential Oils And Botanical Extracts, So They Smell Refreshing—Not Overpowering.
We Stand Up For What We Believe, And We Use Our Voice To Advocate For What’s Right.
Seventh Generation's Principle Of Precaution
We Consider Our Products’ Entire Life Cycle, And Work To Minimize Our Impact On People And Planet.
No Synthetic Fragrances Or Dyes
We Make Our Products Without Synthetic Fragrances Or Dyes.
Recycled And Recyclable Packaging For Sustainable Products
We Developed Recyclable Packaging From Recycled Materials - Because We Care.
Ingredient Transparency
We Print Our Ingredients Right On The Package - Because You Deserve To Know.
B Corps Set The Standard For Corporate Responsibility. We’re Proud To Fight For Our Workers, Our Communities, And Our Environment.

Our Certificates